Thursday, November 28, 2019

How to Break Out of the Local Music Scene Trap

How to Break Out of the Local Music Scene TrapHow to Break Out of the Local Music Scene TrapAre you enjoying success in your local music scene, but want to break out? Ifyou want to make a living in music, you have to approach things quite differently from the band who simply wants to play some songs and have a party at the local bar on the weekends. You need to think of how to take your local successes to the next level, and that requires some planning and smart decision making. Before we abflug talking about the local music scene trap, lets acknowledge that its not a trap everyone wants to escape. Its perfectly fine to enjoy making music without making it your career, and many people are satisfied with local success. But if you yearn for more, you need to take extra steps. Local Music Scene Blues A lot of people think that living in a town that lacks a strong music scene can ruin their chances of launching their music career. And, lets be honest, it can make things tough. Howeve r, living in a city with a thriving local music scene has its pitfalls too. To get the most out of living somewhere with a strong music scene, you need to find a way to tap into the benefits while cutting through the distractions. The Good and the Bad of Local Fans Yes, part of succeeding as a musician beyond your local scene is to stop worrying about courting the admiration and attention of your lovely and fickle local scenesters and hobby musicians. You know who I mean. They might get the local overpriced coffeehouse buzzing about you, but they wont help you sell records even three towns over. Heres the hard - and harsh - reality of it all being a local celebrity plus a couple bucks will get you a latte and not much else. Besides, these people are often the same people who will think youre a sellout if you try to make some money selling your musicbecause after all, their band doesnt make any money and they dont care. Heres a hint - they have day jobs and they never plan to lea ve them for a career in music. You do. Dont get sucked into it. Although you will naturally have an affinity and a fondness for your hometown fans - after all, your friends and family are usually in that group - from a business standpoint, you need to treat your local scene as you would any other stop on the road. You want to wow your fans, get some press and keep people talking about your music - and then you want to repeat that process on the next stop on your tour. Local Stardom Doesnt Travel Local bands in places where there are big music scenes often invest an inordinate amount of time trying to become the stars of their local circuit. There is the odd occasion when this can make a difference - if a few bands who have made it big come from your town, labels often invade the town to see who else is around - but these occasions are very specific and very fleeting. In most cases, you can put the local scene on lockdown and still be lucky to land an opener for the opener slot a t a small club in the next state, simply because your local success doesnt translate outside your small radius. If getting out of your backyard is your ultimate goal, then dont get involved in a popularity contest to rule said backyard. Believe me, your local celebrity status will be cemented when you abflug achieving things on a larger stage anyway, plus, youll get to avoid turning into the middle age wannabe musician saddo hanging around the college parties wishing the local scene was just like the...90s, 80s, 70s, or what have you...again, since that is when they ruled the local clubs. 3 Key Tips to Avoid the Local Music Scene Trap OK, but here is the rub. It DOES make sense to start locally when building your music career. It all comes down to the approach. Here are some tips to avoid the local musician trap Follow the Bread Crumb Trail Everything you do locally can be a stepping stone for something bigger. Follow that trail to opportunities beyond the local scene. If youve got a good local following, try a gig swap to start working on anew audience. If youve got tons of great reviews in the local press, add quotes from them to your bio and your website. Press begets press, so demonstrating that people are writing about you will get more people to write about you outside of your area. It will also show promoters, labels and more that youre building a buzz. Always look for how every local success can help you achieve something a little broader. Plan Wisely When youre booking shows, check the local calendar. Its amazing how many relatively small towns seem to have 25 very similar bands playing on the same night. Theyre splitting the audience in ways that just dont make sense. Since your goal is to move beyond playing locally, you want to play on nights when youre not splitting the local music fans so many ways.Be on the Same Page One of the best parts about being in a place with a big music scene is that you lots of options when it comes to finding music ians for your band. However, in plus-rechnen to being great musicians, the people you play with need to have the same goals as you. If they want to stay local and cant invest the time into, say, going on tour, then youre going to reach an impasse. Start out on the same page, and youll avoid these problems. Local music scenes can fun and great places to launch your music career. But if your goal is to make a career out of your music, remember youre going to need a lot more than local success.

Saturday, November 23, 2019

Market Research Resume Template 2018s Top Format

Market Research Resume Template 2018s Top FormatMarket Research Resume Template - 2018s Top FormatMarket research is an industry thats growing at a faster-than-average rate, so now is a good time to find some amazing opportunities in this field. Promote your own skills with a crowd-pleasing resume.List previous studies on your resume that exhibit your analytical and report writing skills, as well as your insight into consumer markets. Market research often involves working closely with a team, whether it is colleagues or those you are researching. Illustrate this with previous project management or supervisory roles to prove your leadership abilities. Finally, as you must constantly stay on top of trends and new findings in such a job, convey your willingness to constantly learn and update your skills.For mora tips on how to sell yourself as the ideal market researcher, check out our market research resume template below. Create ResumeOlivia Wilson100 Main Street, Cityplace, CA, 91 019Home (555) 322-7337Cell (555) 322-7337example-emailexample.comProfessional SummaryExpertise in providing objective, in-depth analysis of consumer and product trends using qualitative and quantitative research. Dedicated to customer focus skilled at synthesizing all relevant information needed to make key business and strategic decisions. Integrate, interpret and communicate findings to provide actionable, targeted results. A self-motivated top performer with a reputation for leadership, integrity, sound judgment, and ability to work with individuals at all levels in a team environment. Areas of skills and expertise include Project Management Change agent Client Service Strategic alignment Consumer needs Problem solvingWork HistoryAssociate Director, 01/2008 to CurrentConduct and oversee research analysis to provide insights to consumer behavior and marketplace trends.Research findings drive recommendations for content published in Consumer Reports, including ratings charts.Resou rces include qualitative research, syndicated data field surveys and secret shoppers in-depth interviews with manufacturer, retailer and industry contacts and secondary research.Provide actionable recommendations based on product attributes, consumer preferences, key drivers, advertising, demographics, retail distribution, industry and competitive profiles sales, trends, packaging, pricing.01/1986 to CurrentCONSUMER REPORTS Yonkers, NYIndependent consumer product information and testing organization, publisher of Consumer Reports magazine, ShopSmart magazine, www.ConsumerReports.org and other media products.Recruited as Market Analyst and promoted four times to current role.Project Director, 01/1984 to 01/1986NPD RESEARCH INC Port Washington, NYPerformed client service tracking consumer purchasing using a continuous monthly diary panel system.Provided manufacturers with information about consumers to help develop absatzwirtschaft strategies and monitor the effectiveness of their pro grams.Data included trial and repeat purchases, brand loyalty, purchase patterns, and the impact of price, distribution and promotions.Promoted to senior position in 1985 trained and supervised two assistants.Senior Research Analyst, 01/1979 to 01/1984McCOLLUM/SPIELMAN COMPANY Great Neck, NYCopy Testing Communications Research.Tested television, radio and print advertising to determine effectiveness.Measure brand recall, messages perceived and motivation/interest in product or service advertised.Trained and supervised two assistant analysts.Responsible for all phases of project, from setting up field work and designing questionnaires to assisting at client presentations.EducationM.B.A Marketing, 1987Adelphi University Garden City, NYB.S Nutrition Science, 1979Cornell University Ithaca, NYProject Management Institute Project Management Structure and Competencies, 2003Customize ResumeMore Marketing, Advertising, and PR ResumesExperienced Market Research Resume TemplatesEntry Level Ma rket Research Resume Templates

Thursday, November 21, 2019

8 Steps to Leverage Social Networks

8 Steps to Leverage Social Networks8 Steps to Leverage Social NetworksThe following eight steps helped job seeker Paul put his angeschlossen social networking into its proper place.Recently a colleague suggested I help an executive job seeker who was having trouble making sense of the online social networks he thought were supposed to support his job search. Let me call this person Paul.Paul came to me with no less than 50 pages of contacts, resume material and logs from his multi-month job search online and offline. As he recounted the hours hed spent networking, sending resumes, posting to blogs and using social-media channels, I realized that his unfocused activity had been counterproductive.The following eight steps helped Paul put his online social networking into its proper placeFocus on outstanding content, not simply exposure. Paul developed comments on blogs and short articles for two industry-specific publications where he could grow his authentic brand.Decide in advance wh at you want to accomplish with social networks. He stopped chatting with people about myriad issues and developed a business plan for his search and professional conduct.How you behave online is how you will behave in person. He stopped the one-way conversations (via opinions added to Comments pages) and started interacting with key professionals in his field on a number of niche channels, groups on LinkedIn and more.A weak online profile equals a weak executive. Paul had his resume professionally reworked, then refined it to fit his LinkedIn profile and used various versions to populate other channels where people could read his bio.Your online profile must match the media. He created two one-minute, industry-focused videos that demonstrated his activity in the industry and added them to his YouTube channel.Keywords, bio and resume must create a compelling brand focused on a productive purpose. Paul engineered his bio to attract third-party recruiters and began communicating with t hird-party and corporate recruiters he met through Ladders Follow Me feature and via other professional introductions. He was also found by recruiters who were hunting for keywords, phrases and other digital insight that let them know he may be an excellent placement candidate.Concentrate on one or just a few social networking opportunities leave the others behind. He simplified his social-media interactions on eight different channels and focused on a few industry channels that helped him broadcast his value aussage vs. his needs in fact, he quit 10 job-seeker groups on LinkedIn in favor of industry- and association-focused groups within his profession and started interacting with top peers in his field.Social networks may require a new degree of transparency and originality - he stopped trying to sell his skills and just enhanced his professional connections and brand.